The use of personal names as brands is a common practice. Think Jenni Button for fashion, Charles Greig for jewellery and Carrol Boyes for cutlery and houseware. The practice is especially common amongst creatives, where a person might start to develop a good name for clothing design, creating ceramic art, or jewellery design. The obvious thing to do in that situation is to use your good name as your brand. It gives you a much-needed headstart.
Featured office:Mozambique Inquiry: +258 21 333 200
Featured person: Honey, Eugene Partner
Trade Marks, Commercial IP and Franchising Attorney
Tel: +011 895 1041