Library - Legal Updates

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Trade marks in South Africa – January 2000
Trade marks in South Africa – January 2000

Inventing or designing a new product or device is only the first step on the road to commercialising the new creation. As part of the marketing phase, the produce or device should be allocated a distinctive name - which brings us to the area of trade mark law. Trade marks in South Africa are governed by the Trade Marks Act no. 94 of 1993, which came into force on 1 May 1995.

The intellectual property law and the internet - November 1999
The intellectual property law and the internet - November 1999

Whenever you open a newspaper or a magazine, you are bombarded with articles singing the praises of the internet, the super highway. For the technophobiacs amongst us, terms such as the World Wide Web, websites, cyberspace, domain names and discussions about the opportunities of the internet as a business forum can be bewildering.

Into the new millennium with your brand names: cyberspacae beckons - July 1999
Into the new millennium with your brand names: cyberspacae beckons - July 1999

Businesses should always bear in mind the need to build and enhance branding equity as a paramount business development objective, and the necessity of creating in the process a solid foundation in terms of brand identity and brand value as an investment in the future. As we approach the turn of the century and the new millennium, this is more relevant than ever before.