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Featured news
Viva Vuyozela!
In a recent ASA ruling, the ASA Directorate considered an advertisement for beer in which Vuyo, a young successful entrepreneur, creates a new musical instrument called the Vuyozela. He then celebrates his success with a Hansa Pilsner beer. The ASA has to decide if the advertisement creates the impression that the consumption of alcoholic beverages is essential to business or social success or that refusal to consume alcohol is a sign of weakness.
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The firm practises directly in several Southern African countries and through long-established associates in others.
