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Featured news
Clever wording of advertising claims
The Advertising Standards Authority of South Africa (ASA) recently ruled in favour of Fruit & Veg City Holdings (Pty) Limited after a competitor complaint was lodged against the group by Shoprite Checkers (Pty) Limited.
The complaint related to a recent television advertisement for Fruit & Veg City Holdings (Pty) Limited in which it claimed to be “the largest retailer of fresh produce in South Africa”.
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Featured office: ARIPO
Inquiry: aripo@adamsadams.com |
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The firm practises directly in several Southern African countries and through long-established associates in others.
