Legal Updates > Trade Marks
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 We are living, working and doing business in an environment where competitive supremacy has become essential to commercial survival. Strong brands play a decisive role in promoting product marketability and ensuring competitive advantage. |
| Download PDF | 31/07/2001 | Posted in: Trade Marks and Intellectual Property |
 "Cyberlaw" is a term coined to refer to the composite bundle of legal principles which find application when use is made of the so-called Global Information Infrastructure (GII) with its information superhighways, of which the Internet with its information highway to the World Wide Web forms a part. |
| Download PDF | 31/03/2000 | Posted in: Trade Marks and Intellectual Property |
 Inventing or designing a new product or device is only the first step on the road to commercialising the new creation. As part of the marketing phase, the produce or device should be allocated a distinctive name - which brings us to the area of trade mark law. Trade marks in South Africa are governed by the Trade Marks Act no. 94 of 1993, which came into force on 1 May 1995. |
| Download PDF | 28/01/2000 | Posted in: Trade Marks and Intellectual Property |
 Businesses should always bear in mind the need to build and enhance branding equity as a paramount business development objective, and the necessity of creating in the process a solid foundation in terms of brand identity and brand value as an investment in the future. As we approach the turn of the century and the new millennium, this is more relevant than ever before. |
| Download PDF | 30/07/1999 | Posted in: Trade Marks and Intellectual Property |
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The firm practises directly in several Southern African countries and through long-established associates in others.
