Telephone	+27 (0) 12 432 6160
Fax	+27 (0) 12 432 6599
Email	Email me
Office	Pretoria

Position	Senior Associate
Profession	Trade Mark Attorney
Nationality	South African
Post Qualification Experience	9 years

Academic	BA - University of Cape Town (2000) LLB - University of Cape Town (2002)

Qualifications	Admitted Attorney (2005) Qualified Trade mark Practitioner (2007)

Specialisations	Trade mark filing, searches and prosecution Trade Marks (Africa and International) Portfolio management Advertising Law

Involvement	South African Institute of Intellectual Property Law (SAIIPL) - Fellow Law Society of the Northern Provinces - member

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Clever wording of advertising claims
The Advertising Standards Authority of South Africa (ASA) recently ruled in favour of Fruit & Veg City Holdings (Pty) Limited after a competitor complaint was lodged against the group by Shoprite Checkers (Pty) Limited.

The complaint related to a recent television advertisement for Fruit & Veg City Holdings (Pty) Limited in which it claimed to be “the largest retailer of fresh produce in South Africa”.

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The firm practises directly in several Southern African countries and through long-established associates in others.