THE CHALLENGE OF POLICING YOUR BRAND ONLINE

Seats are limited for the Advertising & Marketing Law Conference to be held in Johannesburg on 09 May and on 11 May in Cape Town – organised by Marketing Mix Conferences.

Partner at Adams & Adams, and AdLaw expert, Jenny Pienaar has been invited to join panel discussions and to brief the audience on the challenge of policing brands in the digital space. As part of her presentation, Jenny has elected to focus on the following relevant online adlaw subjects:

Hashtags: The popularity of using hashtags as part of advertising campaigns and the advantages and risks in registering hashtag trade marks.

AdWords: The commercial value of search engine AdWords, and the use of third party trade marks as part of paid advertising strategies.

Native Advertising: A discussion on the use of native advertising and consumer perceptions relating to promoted news items online.

Hyperlinks: Copyright in online news articles, and the use of hyperlinks to acknowledge sources.

The legal experts at Advertising & Marketing Law SA 2017 have selected what they believe to be the most topical and influential issues, be it interpreting latest regulatory guidelines, and recent court precedents.

Bryanston Country Club, Johannesburg | 9 May 2017| CLICK HERE TO BOOK

Sports Science Institute, Newlands, Cape Town | 11 May 2017 | CLICK HERE TO BOOK

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Jenny PIENAAR

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Trade Mark Attorney

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