ADAMS & ADAMS ESTABLISHES ASSOCIATE OFFICE IN ETHIOPIA

Adams & Adams has been internationally recognised as the leading IP Firm in Africa. Over the past 10 years, Adams & Adams has established an extensive network of Associate Offices which operate in conjunction with local partners to enhance its offering in Africa.

Adams & Adams continues to evolve and position itself as the first choice for anyone wishing to protect or enforce their Intellectual Property rights in Africa. To further entrench their position, Adams & Adams, has, with effect from 1 June 2017, established an Associate office in Ethiopia.

This brings to 19 the number of Associate Offices in different African countries that form part of the Adams & Adams Africa Network (AAAN). These include offices in Egypt, Nigeria, Angola, Mozambique and Cameroon which service important jurisdictions and the important regional IP organisations, ARIPO and OAPI.

“Ethiopia has long been on our radar. It is a country of immense historical, economic and political importance and we have seen a significant increase in the interest expressed by many of our clients in this jurisdiction over the past few years. Ethiopia is one of the fastest growing economies in Africa and we are very excited to now have our own presence in this country. The addition of Ethiopia onto our Network, places Adams & Adams in a unique position in terms of its IP offering on the African continent”, Simon Brown, Partner and Co-Chairperson of the Trade Marks Department.

Adams & Adams Associate Office | Ethiopia
Adams & Adams Associate Office | Ethiopia

A&A’s strategy continues to target key economic destinations on the continent and to mirror the strategies of its clients in the jurisdictions in which they want to operate. The expansion of the Network is aimed at being beneficial to its clients by creating greater efficiency and more control leading to advantageous pricing to its clients. Our focus on Africa aims to match the growth of the African economy.  In the past four years, Adams & Adams has also established Associate Offices in Kenya (2013), Nigeria & Ghana (2014), Egypt (also acting as a hub office for Algeria, Libya, Morocco, Tunisia as well as the north eastern territory of Sudan)(2015) and The Gambia (also acting as a hub office for Liberia and Sierra Leone)(2016).

 “In the territories in which we have established our own offices, we continue to see the benefits of preferential pricing leading to significant growth in market share. This has made us more determined to increase the scope of our network into the Horn of Africa”, says Brown.

Adams & Adams partners and senior staff continue to travel widely across the continent to engage with its associates and administrators in each country. The firm’s Africa strategy is set apart by this on the ground interaction with the IP fraternity and the appointment, in 2012, of Menzi Maboyi, as the Africa Practice Manager, to drive that strategy.

In September, Adams and Adams will be hosting, at its offices in Pretoria, over 60 IP Attorneys, Registry, Government officials and administrators from  across Africa at its Annual Adams & Adams Africa Network Meeting

“The central theme of the Africa Network Meeting is to focus on sharing information, the exchange of knowledge, and establishing long lasting relationships. The platform that we have provided is bearing fruit, not only in the quality of the service that we are providing to our clients, but our increased involvement in assisting some countries with the drafting or amendment of their IP legislation. Adams & Adams is a truly African institution. We are passionate about Africa and the role that IP will ultimately play in the sustained economic growth of the continent”, says Brown.

Delegates to the 4TH Annual Adams & Adams Africa Network Meeting held at our Head Office in Pretoria, South Africa from 14 – 15 August 2016
Delegates to the 4TH Annual Adams & Adams Africa Network Meeting held at our Head Office in Pretoria, South Africa from 14 – 15 August 2016

SIMON BROWN

Partner
Trade Mark Attorney

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NICKY GARNETT

Partner
Attorney

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